Cape Town is one of the world’s favourite destinations. Even in winter, there are plenty of blue-sky days, blissful natural scenery and top-notch food and drink establishments to ensure a full day of experiences. Now, with the FIFA World Cup™ happening in host city Cape Town, there are even more reasons to celebrate this Place of a Lifetime with a campaign called Come to Cape Town. Cape Town Tourism has encouraged low cost airlines kulula, Mango and 1Time to partner on a campaign to publicise their various flight specials on a single platform, driving home the message that getting to South Africa’s creative capital during the World Cup is more affordable than the average peak season ticket.
Come to Cape Town is a last-minute campaign to bring more fans to the Mother City. By calling on Cape Town Tourism members to offer excellent accommodation packages, one can now pick up a domestic one-way flight from as little as R700 and a night’s accommodation from under R500. Details of the specials can be found on www.capetown.travel and an awareness roll out will encompass advertisements in leading weekend newspapers for the duration of the World Cup and a media and social networking awareness campaign.
Rewarding the undecided is part of a plan to lure fans based in Johannesburg to Cape Town for a party and leisure break either during or after the 2010 FIFA World Cup™.
Says Cape Town CEO, Mariette du Toit-Helmbold; “Cape Town, unlike other host cities in South Africa, has a unique urban landscape that encompasses a waterfront hub, historic city centre, and an atmospheric pedestrian path between the Cape Town Stadium and the FIFA Fan Park. All of this in the arms of Table Mountain and with sea views surrounding us. We are perfectly poised to be the lifestyle capital of the FIFA World Cup™!”
Beyond the soccer centre, there is still more to see and do with the winelands offering winter-driven feasting and wine-tasting and it is peak season for sports such as surfing and hiking.
Traditionally South Africa’s premier tourist destination, Cape Town has not emerged as the base of choice for many FIFA World Cup™ fans as it is thought to be far from team camps and key games. “Now the fans (and the locals) will be able to afford to hop on a plane and come and play with us for a few days, we have the space and we are ready to entertain you,” says Du Toit-Helmbold. “You simply can’t come all this way without experiencing Cape Town – and once you have been here, you’ll be back for more!”
For more about Come to Cape Town go to www.capetown.travel as of 13 June 2010.