CCID’s social success attributed to a strong field work team

Social story 4

The past year has seen the Central City Improvement District (CCID) in Cape Town increase its social development department to include a manager (Pat Eddy) and three fulltime field workers (Dean Ramjoomia, Mark Williams and Headman Siralarala).

Speaking at the AGM of the CCID held last night in Cape Town, Chairman of the Board, Theodore Yach, calls the quality of the work that the CCID’s social development team are now able to deliver in the field ‘one of our core strengths’.

Elaborating further, Yach believes: ‘The strides we have made with our Social Development progamme will be among the most important legacies that the CCID will leave behind in the Central City. From a human perspective, it is one of the biggest success stories we have had.’

Explains Tasso Evangelinos, Chief Operations Officer of the CCID: ‘In addition to strengthening our workforce, our team today follows a new strategy that is holistic in essence, works closely with our social partners across the City, and reaches further than just our own CCID boundaries. We realize that there are no quick fixes: our focus is to linking homeless and destitute people to appropriate social services and resources in the community, while continually educating our partners, stakeholders and the general public about the complex and multi-faceted social problems facing our City.

As a result of the work done by the CCID’s social development team, 80 individuals were reunited with their families, while 38 were referred to its social partner Straatwerk for employment. 13 people were referred to the Carpenter Shop in Roeland Street, and 49 children were placed or returned to shelters concerned for their care and wellbeing.

When the Two Oceans backpackers Lodge was burnt to the ground earlier this year in Loop Street, leaving residents with little time to escape, the CCID’s social team was on hand to assist survivors left destitute and without documentation.

‘This is why social awareness programmes such as our Give Responsibly campaign are so important,’ explains Evangelinos. ‘It encourages the public who wish to help, to give funds or goods directly to the organizations who in turn distribute these to those in need. For example, through this campaign we were able to collect much-needed items for those left destitute after our usual winter floods.’

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  1. Georgina Stirrup says

    I think that you should consider some kind of ‘voucher’ scheme for visitors as part of the ‘Give Responsibily” campaign. Visitors (particularly tourists coming from countries where begging/hawking etc are not usual) often feel they would like to make a contribution but are uncertain as to what they should do … if they were able to donate via buying a “voucher: at the airport (for example via the car hire companies) I think that many would do so …



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